Privacy Policy
Last updated: March 24, 2026
Excel Trailers Ltd. (“Excel Trailers,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website, submit a form, request a quote, contact us, rent or purchase trailers or related products/services, or otherwise interact with us.
This policy is intended to reflect our obligations under applicable Canadian privacy laws, including Alberta’s Personal Information Protection Act (PIPA), and, where applicable, PIPEDA. Electronic marketing communications are handled in accordance with Canada’s Anti-Spam Legislation (CASL).
1. Who We Are
Excel Trailers Ltd.
7320 40 St NE, Calgary, AB, T3J 4E6
Phone: 403 465 1277
Email: sales@exceltrailers.ca
If you have questions about this Privacy Policy or your personal information, you may contact us using the details above.
2. What Information We Collect
We may collect the following categories of personal information:
- A. Contact and identification information
- First name and last name
- Company name
- Email address
- Phone number
- City, province, or jobsite/service location
- Any other contact details you voluntarily provide
- B. Inquiry, quote, and rental/purchase information
- Details about the trailer, container, or equipment you are interested in
- Rental dates, delivery location, jobsite details, and service requirements
- Information you provide in quote requests, booking forms, or messages
- Purchase, rental, invoicing, and transaction-related details where applicable
- C. Communications
- Information you include when you call, email, submit a website form, or otherwise communicate with us
- Records of our communications, follow-ups, and customer service interactions
- D. Website and technical information
- IP address
- Browser type, device type, operating system, and referring pages
- Pages visited, date/time of visits, and basic website interaction data
- Security and anti-spam related data collected through forms, logs, cookies, or similar technologies
- E. Marketing and preferences
- Your subscription or opt-in status
- Communication preferences
- Records of consent, including date/time, source, and form/version of consent language where applicable
We collect personal information only where it is reasonable for our business purposes and only to the extent necessary for those purposes. Alberta PIPA is consent-based and allows organizations to collect personal information for reasonable purposes, while CASL requires consent and an unsubscribe mechanism for commercial electronic messages.
3. How We Collect Information
We collect personal information in the following ways:
- Directly from you, such as when you submit a quote request, contact form, booking request, rental inquiry, purchase inquiry, or send us an email/message
- During business transactions, including trailer rentals, sales, delivery coordination, invoicing, and customer support
- Automatically through our website, including server logs, analytics tools, cookies, and similar technologies
- From service providers or platforms we use to operate our website, communications, CRM, analytics, lead handling, or booking systems
4. Why We Use Your Information
We may use personal information for the following purposes:
- To respond to your inquiries and provide quotes
- To communicate with you about trailer rentals, trailer sales, container rentals, delivery, pickup, maintenance, or related services
- To process and manage transactions, bookings, invoices, and customer service requests
- To verify, maintain, improve, and secure our website and systems
- To keep records of requests, communications, and business transactions
- To send service-related communications that are necessary to provide our services
- To send marketing or promotional communications where permitted by law and where you have consented or where another lawful basis applies
- To meet legal, regulatory, insurance, accounting, fraud prevention, and security requirements
- To establish, exercise, or defend legal claims where necessary
We will not use your personal information for purposes unrelated to those described above unless we obtain appropriate consent or are otherwise permitted or required by law.
5. Consent
By contacting us, submitting a form, requesting a quote, or otherwise providing information to us, you consent to our collection, use, and disclosure of your personal information for the purposes described in this Privacy Policy, subject to applicable law.
Where required, we rely on express consent, especially for marketing communications. In some cases, consent may be implied by your request for services or your ongoing business relationship with us, where permitted by law.
You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawal of consent may affect our ability to provide certain services or respond to certain requests.
6. Marketing Communications and CASL
If you opt in to receive marketing or promotional communications from us, we may send you updates about:
- trailer rentals and availability
- trailer sales and equipment offers
- service updates
- promotions, special offers, or new inventory
- business announcements relevant to our services
Where CASL applies, our commercial electronic messages will include:
- our identification information
- valid contact information
- a clear and functional unsubscribe mechanism
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in the message or by contacting us directly. Unsubscribe requests must be processed within 10 business days or less under CASL guidance.
7. Cookies, Analytics, and Website Technologies
Our website may use cookies, pixels, server logs, and similar technologies for purposes such as:
- site functionality
- security and spam prevention
- analytics and performance measurement
- remembering user preferences
- improving website usability and marketing performance
Some cookies may be essential for the website to function properly. Others may be used to understand how visitors use the site and how we can improve it.
You can manage or disable cookies through your browser settings. Disabling some cookies may affect certain site features or functionality.
8. Sharing of Personal Information
We do not sell personal information.
We may share personal information only where reasonably necessary, including with:
- website hosting providers (such as Vercel)
- CRM or lead management providers (such as Google Sheets, Make, and Telegram lead alerts)
- email and communications providers (such as Resend and Gmail)
- analytics, security, and anti-spam providers (such as Google Analytics and Cloudflare Turnstile)
- payment, invoicing, accounting, delivery, maintenance, or operational service providers
- professional advisors, including legal, accounting, or insurance advisors
- government authorities, regulators, courts, or law enforcement where required or permitted by law
Where we use service providers, we expect them to handle personal information confidentially and with appropriate safeguards.
9. International Processing
Some service providers may store or process personal information outside Alberta or outside Canada. As a result, your personal information may be accessible to foreign courts, law enforcement, regulators, or national security authorities under the laws of those jurisdictions.
Where cross-border processing occurs, we take reasonable steps to ensure that appropriate contractual, organizational, and security protections are in place. Cross-border processing is a recognized privacy consideration under Canadian privacy guidance.
10. Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, and for as long as required to meet legal, regulatory, tax, accounting, insurance, warranty, dispute-resolution, or record-keeping obligations.
When personal information is no longer required, we will securely delete, destroy, anonymize, or de-identify it, as appropriate.
11. Security
We use reasonable administrative, technical, and physical safeguards to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification.
These safeguards may include:
- HTTPS / TLS encryption for website traffic
- restricted access to information
- vendor and platform controls
- authentication and account protections
- logging and monitoring for security purposes
No method of transmission over the internet or electronic storage is completely secure, but we take reasonable measures appropriate to the sensitivity of the information.
12. Your Rights
Subject to applicable law, you may have the right to:
- request access to personal information we hold about you
- request correction of inaccurate or incomplete personal information
- withdraw consent, where consent is the basis of processing
- ask questions about how your personal information is handled
Under Alberta PIPA, individuals generally have the right to access their personal information held by an organization and request correction where appropriate.
To make a privacy request, contact us using the information listed above. We may need to verify your identity before responding.
13. Third-Party Links
Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices, content, or policies of third-party websites. You should review their privacy policies before providing personal information to them.
14. Children’s Privacy
Our website and services are intended for adults and business users. We do not knowingly collect personal information from children under the age of 18. If we become aware that personal information of a child has been collected inappropriately, we will take reasonable steps to delete it.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website, service providers, legal requirements, or privacy practices.
When we update this policy, we will revise the “Last updated” date at the top of the page. The current version posted on this website will apply.
16. Contact Us / Privacy Complaints
If you have a question, request, or complaint relating to privacy or personal information, please contact:
Excel Trailers Ltd.
7320 40 St NE, Calgary, AB, T3J 4E6
Phone: 403 465 1277
Email: sales@exceltrailers.ca
If your concern cannot be resolved directly with us, you may also have the right to contact the appropriate privacy regulator, including the Office of the Information and Privacy Commissioner of Alberta or, where applicable, the Office of the Privacy Commissioner of Canada. Alberta PIPA governs provincially regulated private-sector organizations in Alberta, while PIPEDA continues to apply in certain broader commercial contexts.
